It has been observed that car sales in the winter season fall, after holidays. There can be different reasons to it. It can be due to lousy weather or exhausted finances due to spending at the end of the year. There are a few ways by which you can boost your winter car sales.
How can you bring back business winter auto sales?
Make your lot clean and attractive
Besides the right inventory, you can even lower the price to bring in customers to your business. It is important to ensure that your lot appears clean, with cultivated driving path and shoveled walkways. Make efforts to make your inventory shine amidst all other cars that are covered in dirt, salt, and snow. Make efficient arrangement of staff so that your dealership appears busy, even at those times when there are not as many customers.
Office discounts on service
To increase the sale of cars during winter season, it is important to provide discounts on inventory as well as on service. Cars also require service during the cold season than any other time of the year. Free wash is one of the attractive methods to bring in more and more people to your business.
The major reason for this strategy to be effective is that snow makes the cars dirty in the snowy months. Some other types of services that you can offer to your customers are wiper blades, winter tires at no extra charge, and offering 6 months of free changes in oil. These perks are really useful in getting a deal.
Offering care to the customers by serving them hot beverages and providing them warm places to comfortably sit and converse when you are not present on the lot will make a positive impact on people. You might have to spend time outside, so having blankets for extended time might prove to be beneficial. So, providing good lighting for proper inspection of vehicles during darker winter months will also help in improving sales in this season.
Don’t pressurize people
To build your customer base, it is not at all advised to force sell your products to your customers. Nudging someone in a specific direction is not going to work for you. This way you will lose your customers instead of attracting them into your business. Auto dealership software helps in boosting your winter auto sales.
CRM software is one best way to avoid poor winter sales of cars. It aids business to get the products into the dealership and sell them from the inventory quickly.